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CASE STUDIES - "American Credit Report sees a lift in conversion using TSA." View our Case Studies.
WEBSITE CONVERSTION TIPS - Learn how an effective recovery campaign can increase your revenue and extend your brand. Click Here.
Team Sales Agent offers a powerful cross-sell solution to help monetize your traffic. If a customer is deemed non-qualified for your offer, our virtual sales agent can recommend other product and services based on the chat conversation. Below is a case study focused on determining the effectiveness of our cross-sell solution.
STUDY determine the effectiveness of TeamSalesAgent's cross-selling solution
OBJECTIVE: use a prepaid credit card offer within the chat when a customer is determined not to have their own credit card.
BASELINE: Prepaid card X* has a typical fund rate of 3%. The fund rate metric is the actual number of people that take the pre-paid credit card offer and add funds to their account.
TEST: TeamSalesAgent ran this test on a continuity offer for a green tea supplement. The duration of the test was for 4 weeks. If a user was determined not to have a credit card the virtual agent offered a "guaranteed Visa" pre-paid card.
RESULT: The customers who clicked on the "guaranteed visa" link had a fund rate in excess of 7%! Team Sales Agent more than doubled the average fund rate
*the name of the pre-paid card company is anonymous due to a non-disclosure agreement.
American Credit Report [ACR] recently launched in the free credit report space. They offer consumers a free credit score from the three leading credit bureaus when you sign up for a free trial of their credit monitoring service.
ACR competes head-to-head with the industry leaders in the "free credit report" space and needed an edge over the competition right out of the gate. They needed to convert more sales than the competition resulting in higher payouts to their publishers and affiliates. A successful conversion was a user that clicked from the landing page to the registration form, filled out the registration form, clicked to the shopping cart page and entered valid credit card information.
ACR contacted Team Sales Agent to provide an abandoned traffic strategy using TSA's virtual chat sales agents. The goal was to increase conversions by recovering abandoned users so they could afford payouts higher than the competition. Not an easy undertaking when only a couple of competitors control 90% of the market space.
Team Sales Agent eagerly prepared a strategy solution that included two unique script campaigns. Each script was crafted using varying strategies to engage abandoned users and get them to go back to the website and signup for the trial using a valid credit card.
1. Landing Page Campaign: If a user abandoned the LP the TSA agent would engage a soft approach to bring customers back. The script emphasized the "free trial" which includes the user's credit score from the 3 major credit bureaus: Experian, TransUnion and Equifax.
Goal: get the user to go to the registration form , fill it out with their personal information and click "next".
2. Registration Page Confirmation: Once a user is on the Registration page the price terms are displayed defining a monthly cost after the conclusion of the free trial. The price often scares off consumers looking for "free trial". Once a user abandons the registration page the TSA script will offer a 35% off discount as incentive. The script also uses "scare" dialogue like "9 million people had their ID stolen last year. Don't let this happen to you".
After running the 2 campaigns for three months TSA provided a lift in registrations and paying customers that enabled ACR to offer their affiliates and publishers a payout comparable or higher than the leading competitors.
